In today’s fast paced world, it has become a necessity to promote the brand of a service or product. In fact it is said that branding is the key to any company, whether they sell any beverage or machineries or dresses. The main objective of brand promotion is to ensure that the customer can easily recognize a product and are motivated to purchase it.
Brian P Carr: A branding specialist
Brian Carr is a Brand and Marketing Specialist who has assisted in making brand strategies for several well-known companies. He says that both small and medium-sized businesses need to understand the importance of brand strategies. According to Brian Carr, brand promotion can benefit a business in several ways:
- Increasing brand awareness: Brand promotion no doubt help in creating brand awareness. With the assistance of various media such as billboards, television, radio or local newspaper news, one can spread across information about the brand and company. This in turn helps people to find out more about the brand and look into the products to make purchases.
- Target the right customers: When it comes to a particular product or service; it is important to note all types of products may not be suitable for one and all and thus, Brian P Carr states that a rightly made promotional and marketing strategy can certainly identify ad target the right customers.
- Increasing customer traffic: Brand promotion helps in increasing customer traffic. It is proven that the more the business owner promotes the brand, the more number of customers will know about the company and obviously they will be more interested to know about your products. Brian Carr says promoting the brand by giving out free samples can works wonders this can increase the customer traffic to a great extent.
Therefore, it can be said that brand promotion is beneficial to businesses, consumers and the society. In case of the businesses, brand promotion enables the business firm to face competition in the market and helps the firm to maintain their present sales and to increase their market share. On the other hand, when it comes to consumers, brand promotion helps them to make a better choice from a varied range of competing brands. In addition, with the assistance of brand promotion customers can continue with their life styles and standards of living. When it comes to the society and community, brand promotion motivates more and more people to use branded products and it also creates employment opportunities for a large number of persons.
Being a branding developer, Brian Carr Naples rightly says that strong brands carry on throughout even if a particular product or service fails. Brands are the most viable asset of every organization, and when related with the complete strategy of the organization they can operate like the essential organizing principle for the organization’s decision making.
Thus, every business whether small or large should make sure that they promote their brand to reap the maximum benefits.